Executive Media Training
Learn how to confidently handle all kinds of media interaction, stay in total control and display leadership
Understanding the media
How the media operates
How to benefit from the power of the media, even under difficult circumstances
Media ‘grabs’ and ‘quotes’ and their importance
Dealing with the media
Processes for when a journalist calls or approaches you
Do’s and don’ts when dealing with journalists
Strategies for dealing with print, radio, television and online journalists
The importance of jargon-free messages
The dangers of going ‘off the record’
Avoiding social media pitfalls
Dealing with nerves
Dealing with difficult questions
Dealing with difficult or aggressive journalists
The importance of media protocols
Getting what you want
How to put the focus where you want it
Displaying leadership
Getting the right message out there, even under pressure
Managing media and audience perception of your organisation
Positioning yourself as an expert
Employing the media to expand your reach
Building and protecting your reputation
Delivering messages with confidence
Staying on-message under pressure
Appropriate tone and body language
Dealing with a media conference
Course snapshot
This cutting edge, no-nonense, ‘real-life’ training program is designed and delivered by
Award-winning, senior journalists
Your trainers are hand-picked, experienced professionals who’ve worked recently in the media industry and have an intimate knowledge of media and how you can make the most of it.
To ensure our training programs are as realistic and effective as possible, you’re assured of…
