Inappropriate Media Comment

By Doug Weller

I’m often asked how to clean up a mess started by a stupid or inappropriate comment in the media. It can be very difficult. It’s much better if you and your spokespeople avoid the mess in the first place by thinking through what you are about to say. Inappropriate comments can hang around like a bad smell for a long time and even come back to bite you again as Abercrombie and Finch is discovering. http://goo.gl/T5jrj

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